The Skin Club Sydney

Year Completed

Industry

Location

Project Type

2020

Beauty

Sydney

Brand Identity Design

Next-level skin treatments.

The Skin Club Sydney is a new clinic in the heart of Sydney.

There are no shortages of skin clinics in Sydney, but Georgia, the clinic's owner, had a vision to create a space where her clients felt safe and welcome, while still giving them an absolute rockstar treatment. 

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Brand Mission

To provide the latest professional skin treatments to help people regain and maintain their confidence and self esteem.

Brand Language

Simple

Expert

Professional

Trustworthy

Passionate

Tone of Voice

Friendly

Warm

Empowering

Positive

Personal

Brand Purpose

Engage

Educate

Inform

Excite

Delight

Logo Design

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C = Club

Circle, representing a community & inclusivity

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S = Skin

Positioned inside the "community"

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Representing skincare

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Brand Fonts

Headings

Champagne & Limousines Bold

Body

Champagne & Limousines Regular

Brand Assets

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Final Deliverables

Georgia was such a pleasure to work with during this project. She was extremely communicative and very decisive, which made the project run smoothly and efficiently.

 

TSCS's Brand Mission focuses on an important issue in today's world: a person's confidence and self-esteem, which is why I found it such a great project to work on.

Scope:

Brand Discovery

Strategy Workshop

Brand Identity

Brand Messaging

Visual Identity

Business Card Design

Brochure Design

Branding Guidelines 

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An amazing talent.

"Emma Jade has completely transformed our business into a gorgeous brand with her skills. We are so pleased with our new identity, and are so thankful for everything that Emma did for us!"

- Georgia Turner, The Skin Club Sydney Owner