Updated: Jul 10, 2020
According to the Branding Journal, branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.
Social branding should reflect your business values and marketing message like your conventional branding message would. The significant difference is that social brand will reflect your company’s commitment to social and environmental issues (Richtopia, 2019 ).
Sounds deep, right?
Well, it kinda has to be. The world of consumerism has shifted from mindless buying, to intentional purchasing.
We want to know where things were made; whether it was sustainably sourced; what are the ingredients; were animals harmed; what are your company values; do they align with mine?
Social media is directly influenced by social issues; politics; activism; and global events. To fit into the world of social media, your brand must align with, and care about something that your target audience cares about.
Hashtags are for social media. They are created for different audiences and different topics and different reasons. Whether it be one of the 3 E’s, or something else entirely.
So what will your social brand stand for? What will your brand voice sound like? Who will want to listen to you, follow you, share your content, and become advocates of your brand?
These are fundamentals that need to be determined for a truly unique and inspiring social brand.
Speak to us about our Social Branding packages to help your business align with a particular audience here.