You want to make content that:
Attracts your ideal clients;
Piques the interest of potential customers, and
Creates engagement for your brand.
Start with the 3 E’s of Engagement: Entertainment, Education, and Emotion.
When creating content, ask yourself: what does my target audience want to see?
Doing things like polls and market research on your connections, and in groups on LinkedIn and Facebook will help you determine these kinds of things.
You want to try and put some focus on all three E’s throughout your content to give some variety in your posts. But you should also be listening to your target audience to show them what they want (what they really, really want).
It’s no good covering all three E’s when your brand isn’t really aligned to, say, educating people because you sell imported jewellery. You might be better off creating entertaining content to get your audience engaged and interested.
That's not to say that your can't find ways to educate your audience as a jewellery importer. But just finding that sweet spot for them will make creating content a little easier for you.
If you play your cards right, you may even be able to cover all three E's in one post. Then you've really hit the jackpot, baby.
Another key thing to think about is your social brand, and what it is you stand for. If your brand is very socially-aware, then you will want your content to reflect that. Hop on over to our post that goes more in-depth on social brand here.
Your target audience and your social brand are key fundamentals when it comes to creating content that is going to speak to your target audience.
When all’s said and done, all people really want is to feel connected to a brand. So, whether it’s through educating them, engaging with them, or building emotion, as long as you are connecting with them, you’re on the right track.
Get a copy of our Content and Social Media Marketing Packages here.