Ethical Woman

Year Completed

Industry

Location

Project Type

2020

Sustainability, Health & Wellness

Austin, Texas, USA

Brand Identity; Social Media; Email Marketing; Blog Writing.

Create Your Life

Ethical Woman offers a safe place for everyday people to learn daily habits that are more ethical and healthier.

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Brand Mission

Ethical Woman's mission is to create a community who have the passion and position to directly influence those around them to become more eco-conscious, healthier, and more ethical in everything that they do.

Brand Language

Simple

Endearing

Professional

Clear

Passionate

Tone of Voice

Friendly

Warm

Empowering

Positive

Personal

Brand Purpose

Engage

Educate

Inform

Disrupt

Inspire

Logo Design

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Organic shape

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Represents  nature

Read More >
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Simple, continuous

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Brand Fonts

Headings

Bely Display

Body

Brandon Grotesque

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Website Design

  • Simple minimalist layout

  • Home page scroll

  • Blog page

Blog Writing

Weekly blogs - sustainability, health, wellness, skincare.

Social Media
  • Setup an optimize bio for Instagram & Facebook Group

  • Create regular posts aligned to blog

  • Manage funnel from Instagram to website & Facebook Group

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Publication Design

Design layout for a quarterly magazine for members

Email Marketing

  • Setup Landing Page (Mailchimp) for existing members email collection;

  • Setup email campaign for existing members - weekly blog articles;

  • Design lead magnets;

  • Setup landing page lead generation to collect new emails;

  • Setup email campaign to recruit non-members into community.

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Final Deliverables

Scope:

Brand Discovery

Strategy Workshop

Brand Identity

Brand Messaging

Visual Identity

Website Design

Lead Generation Design

Email Marketing

Instagram & Facebook Setup

Social Media Graphics

Publication Layout Design