Sustainability, Health & Wellness
Austin, Texas, USA
Brand Identity; Social Media; Email Marketing; Blog Writing.
Create Your Life
Ethical Woman offers a safe place for everyday people to learn daily habits that are more ethical and healthier.
Ethical Woman's mission is to create a community who have the passion and position to directly influence those around them to become more eco-conscious, healthier, and more ethical in everything that they do.
Tone of Voice
Simple minimalist layout
Home page scroll
Weekly blogs - sustainability, health, wellness, skincare.
Setup an optimize bio for Instagram & Facebook Group
Create regular posts aligned to blog
Manage funnel from Instagram to website & Facebook Group
Design layout for a quarterly magazine for members
Setup Landing Page (Mailchimp) for existing members email collection;
Setup email campaign for existing members - weekly blog articles;
Design lead magnets;
Setup landing page lead generation to collect new emails;
Setup email campaign to recruit non-members into community.
Lead Generation Design
Instagram & Facebook Setup
Social Media Graphics
Publication Layout Design