Beauty & Twine

Year Completed

Industry

Location

Project Type

2020

Beauty Spa

San Antonio, Texas, USA

Brand Identity Design

Ageing Gracefully.

Beauty & Twine is an existing spa located in the heart of San Antonio.

With all of the focus today on looking young and artificially plumped-up, Beauty & Twine are taking a more organic approach to skincare: to embrace ageing as naturally as possible, using high quality ethical products that don't harm us, or the planet.

1.png

Brand Mission

To create a movement around ageing gracefully, and embracing what you were born with, through natural and ethical skincare.

Brand Language

Simple

Factual

Inspiring

Open

Passionate

Tone of Voice

Inclusive

Friendly

Empowering

Positive

Personal

Brand Purpose

Engage

Educate

Inform

Include

Delight

Logo Design

wall shadow.jpg
logo-06.png

Traditional, elegant serif typography

logo-07.png

Simplified logomark

logo-08.png

 Logomark with illustrative element

logo-09.png
fonts-05.png

Brand Fonts

Headings

Butler Black

Body

Butler Light

Color Palette

color-10.png

Other Assets

Serum.jpg

Final Deliverables

Beauty and Twine is a thoughtful and inclusive brand that stands out in today's environment of artificial beauty. I enjoyed working with Ivelisse as she has integrity and moral responsibility in empowering her clients to embrace that they naturally were born with.

Scope:

Brand Discovery

Strategy Workshop

Brand Identity

Brand Messaging

Visual Identity

Branding Guidelines 

commas-11.png

Efficiency and Communication.

"Fabulous work, and efficient turnaround times!"

- Ivelisse Silvas, Beauty & Twine Spa Owner