BRANDING

1. BRAND YOUR BIZ

You have a business, but with no clear branding, so you need to effectively position yourself as a professional and capable brand.

 

Discovery call to:

Determine goals;

Identify the target audience;

Brand purpose;

Brand personality; and

Brand colors & fonts.

2. VISUAL IDENTITY

You've determined your branding,

now you need a logo for use across your brand.

3. SOCIAL BRANDING

You have your branding, but your social branding determines the position of your business in front of your target audience on social platforms.

Discovery call to:

Redetermine the goals & target audience;

Brand purpose;

Brand personality; and

Brand colors & fonts.

And then:

Identify the brand language;

Tone of voice; and

Brand messaging style.

4. BRAND HANDBOOK

A Brand Handbook is a visual guide that represents the brand, for consistency and coherence across all platforms and branded assets.